Job Detail

Media Planner

CDC

Reference
AIBDTJSK
Job Type
  • Full time
Job Description

Owns all aspects of media planning, including but not limited to:

Reach highest number of people with lowest-priced ad possible.

Identify target audience.

Coordinate launch of media campaigns with marketing, communications, and sales departments.

Suggest how best way to communicate message.

Keep abreast of industry figures, including distribution and audience figures.

Monitor buying strategies.

Monitor and optimize effectiveness of campaigns.

Build relationships with media buying companies.

Find a combination of media that will enable the marketer to communicate the message.

Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.

Use a combination of several different kinds of media to reach different audiences.

Work with media sales workers employed by newspapers, magazines, and radio and television stations.

Track down and buy space in print publications or television markets.

Prepare advertising schedules.

Requirements

Bachelor’s degree

1-3 years of media planning/buying experience, including at least 1 year focused on online/DR (direct response). 

Ability to understand media data sources in terms of what is measured, the method, and information reported

Good writing and verbal communication skills (including presentation skills) 

Strong analytic skills and ability to relate results to business objectives 

Knowledge of media tools (ad serving, research) and procedures (both media and inter-department) 

Understands the concepts of reach, frequency, frequency management, ROI 

Excellent time management and multi-tasking skills 

Fundamental knowledge of MS Office: Excel, Word and PowerPoint

Proficient in Comscore and/or Nielsen, MRI. Doubleclick and Prisma proficiency is a plus

Salary
300,000 MMK ++
Job Location
Yangon
Township
Bahan
Company Info
Career Development Consultancy Co.,Ltd (CDC) is one of the leading Myanmar Talent sourcing specialist, with over 20 years of extensive experience. With our unique ways of recruiting we are proven experts in the sourcing and supplying of high caliber professionals for a wide range of industry sectors. Our clients, ranging from small individual businesses to leading international companies and organizations. Being the pioneer in the industry we have developed a wide network and maintained relationships with executives and professionals in the market to provide our clients with an effective service in a timely manner. We make an effort to understand your business, technical requirements, and your companies culture to funnel down the best suitable candidate.